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Home / Grok / 18 MAY 2026

Incident #06D1DE · 18 MAY 2026notable
Grok / Privacy Policy EU

Grok EU privacy policy now says cookie data may be used for targeted advertising

AI training: reworded✓ Machine-checked

The cookie section now lists purposes for cookie data, including delivering relevant content and targeted advertising and analysing traffic on third-party sites. The old statements that xAI does not sell personal data, share it for targeted or cross-contextual advertising, or use it for marketing were removed. The sensitive-data training statement was also removed, and privacy request links moved to a new x.ai portal.

Taken from you

  • Cookie data may now be used for targeted advertising and cross-site traffic analysis

Won back

  • Clearer list of purposes for which cookie data is used
Evidence · 4 of 4 quotes matched in source
Deliver relevant content and targeted advertising;+ inserted · ✓ matched in source
We do not sell your personal information or use it for marketing: We do not sell personal information or share personal information for targeted or cross-contextual advertising purposes.− struck · ✓ matched in source
We do not collect and use your personal information for marketing purposes and do not share your personal information with third-parties for the purpose of marketing.− struck · ✓ matched in source
In addition, in relation to Grok's training, xAI does not process training data for the purposes of inferring or deriving any sensitive or special category data about individuals, and we do not actively seek out data sources that include sensitive or special category data.− struck · ✓ matched in source
Archived version ↗ · 514 words changed
More on Grok

Grok: where you stand today

The full dossier on Grok's current privacy policy and privacy terms, and every other change: Grok terms of service and privacy policy. See also which services use your data to train AI.