Incident #085F25 · 17 OCT 2026notable
Google Maps policy lets opted-in data from Gmail, Photos, Drive feed personalization and ads
The policy now says you may let services like Search or Gemini Apps access data from Photos, Gmail and Drive for more personalized experiences. The previous flat statement that personalized ads are not based on Drive, Gmail or Photos content now has an exception: if you make that data available to other Google services that support personalized ads. An example describes Search using hotel booking details from an email.
Taken from you
- Unconditional promise that ads are not personalized from Drive, Gmail or Photos content now applies only unless you share that data with other services
- Ads can be based on personalized content from Google services, not just interests and activity
- Gemini Apps, as well as Search, can now be allowed to access your Photos, Gmail and Drive data to personalize your experience, including ads.
Won back
- Access to other-service data is described as a choice you make
- Policy explains the Personal Intelligence feature with an example
Evidence · 4 of 4 quotes matched in source
* We don’t show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.+ inserted · ✓ matched in source
You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive+ inserted · ✓ matched in source
For example, if you ask Search a question about a recent hotel booking, Search may use information about booking details from an email to help suggest things to do near your hotel.+ inserted · ✓ matched in source
Archived version ↗ · 325 words changed