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Incident #23C69A · 02 OCT 2026minor
YouTube / Privacy Policy UK

YouTube clarifies personalised search results and ads may draw on activity across devices

One sentence in the cookies/preferences passage now says search results or ads may be personalised based on your activity 'across devices'. Previously it only said 'based on your activity'. This makes explicit that activity on different devices can be linked for personalisation.

Taken from you

  • Activity on other devices may now be used to personalise your search results and ads
Evidence · 2 of 2 quotes matched in source
This allows us to do things like maintain your preferences across browsing sessions, such as your preferred language or whether to show you more relevant search results or ads based on your activity across devices.+ inserted · ✓ matched in source
This allows us to do things like maintain your preferences across browsing sessions, such as your preferred language or whether to show you more relevant search results or ads based on your activity.− struck · ✓ matched in source
Archived version ↗ · 68 words changed
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