Incident #451A3E · 22 JUL 2026minor
happn adds email open-rate tracking with pixels, based on consent
The privacy policy now lists tracking of email open rates using tracking pixels as a purpose. Open rates are analysed to personalise message content and adjust how often and through which channel (email, SMS, push) happn contacts you. The policy says this is done with your prior consent, which you can withdraw at any time.
Taken from you
- Individual email open behaviour is now measured through tracking pixels
- Open-rate data may be used to personalise content and adapt contact frequency and channels
Won back
- Stated reliance on prior consent for open-rate tracking
- Right to withdraw consent at any time
Evidence · 4 of 4 quotes matched in source
Individual measurement of the open rate of emails sent by HAPPN for deliverability purposes using tracking pixels.+ inserted · ✓ matched in source
Open rate analysis is carried out using tracking pixels inserted into emails sent to you by HAPPN, with your prior consent.+ inserted · ✓ matched in source
Analysis of email open rates to measure and optimize campaign performance by personalizing message content or adapting sending frequency or communication channels (email, SMS, push notification, etc.).+ inserted · ✓ matched in source
You can withdraw your consent at any time.+ inserted · ✓ matched in source
Archived version ↗ · 119 words changed