Incident #4EAEE3 · 12 MAR 2026major
HER's terms rewritten under Match Group: new operator, AI use of content, broader bans
The terms are replaced by a new agreement from Match Group Americas, LLC, replacing Bloomer Inc. The new text says HER may analyze and use your content and messages, including through machine learning, to develop and improve the service, and bans third-party AI/ML tools interacting with the service. It adds eligibility conditions, mandatory features, and unilateral changes to subscription features. The visible text still points to mandatory arbitration (Section 15) but the full dispute section is truncated.
Taken from you
- Your content and messages may be analyzed and used, including via machine learning, to develop and improve the services
- HER may introduce mandatory features at any time.
- Account access is automatically revoked if you stop meeting new eligibility rules (e.g. criminal history, sex offender registry, prior removal)
- You may not use or develop third-party apps, including AI or ML systems, that interact with the services or member content without consent
Won back
- Material changes to the Limitation of Liability and Dispute Resolution sections require your affirmative acceptance
- Section summaries added to make the terms easier to read
- California subscribers get a three-business-day cancellation right and described refund routes
Evidence · 4 of 4 quotes matched in source
You understand and agree that we may analyze, access, store, and use Your Content, including messages and other communications, to monitor, develop, personalize, and improve our Services, including through the use of machine learning and other automated technologies, in accordance with applicable law.+ inserted · ✓ matched in source
Welcome to HER, operated by Match Group Americas, LLC.+ inserted · ✓ matched in source
We reserve the right to introduce mandatory features to our Services at any time.+ inserted · ✓ matched in source
Use or develop any third-party applications or services that directly interact with our Services or Member Content or information without our written consent, including but not limited to artificial intelligence or machine learning systems;+ inserted · ✓ matched in source
Archived version ↗ · 21,171 words changed · comparison truncated