Threads privacy policy drops profile-less use and Instagram-linked sections, adds Accounts Centre note

✓ Machine-checked

The EU Threads privacy policy no longer distinguishes between using Threads with or without a profile, and removes the sections on creating a profile with an Instagram account versus an email or phone number. It adds a note that adding a Threads account to an Accounts Centre means information is used across linked Meta accounts. Threads is now described as 'built by' rather than 'part of' Instagram.

Taken from you

Explicit statement that Threads can be used without a profile was removed
Promise that profile-less use would not be tied to Instagram accounts or used for ads was removed
Statement that email/phone-created profiles wouldn't use Instagram data for personalisation or ads was removed

Won back

A new note says you can add your Threads account itself to an Accounts Centre, and your information is then used across the linked accounts.

Evidence · 4 of 4 quotes matched in source

~~If you use Threads without a profile, we will not use your Threads information with your Instagram account, and your Threads information won’t be used for ads.~~− struck · ✓ matched in source

~~You can also use Threads without a profile while still having access to Threads’ key functionality.~~− struck · ✓ matched in source

If you do so, we will use your information across these accounts as described here.+ inserted · ✓ matched in source

If you have created a Threads profile with your email address or phone number we won’t collect and use information from any Instagram accounts you might have to do things like personalise your Threads experience or recommendations, including ads.− struck · ✓ matched in source

Archived version ↗ · 1,204 words changed

Threads privacy policy drops profile-less use and Instagram-linked sections, adds Accounts Centre note

Taken from you

Won back

Threads: where you stand today