Incident #696046 · 05 AUG 2026notable
Snapchat expands ad personalization to household members and adds European contextual ads section
Snapchat now says it may use information from Snapchatters over 18 in your household to choose ads for you. The iOS no-tracking opt-out now allows linking data on-device or where technical privacy controls reduce identification risk. A new European Contextual Advertising section explains when only contextual ads are shown and adds Sponsored Snaps placement choices.
Taken from you
- Household members over 18 may now inform which ads you see
- The iOS no-tracking opt-out exception now refers to linking where technical privacy controls significantly reduce the risk of identifying you, rather than where you are not specifically identified.
- Wording on teen ad inferences changed from friends' interests to interests of other people associated with you
Won back
- Clearer explanation of when contextual-only ads apply in EU, UK, Norway and Switzerland
- Option in EU, Norway, Switzerland and Israel to choose how Sponsored Snaps appear
- Under-18s in those countries see Sponsored Snaps only outside the Chat feed
Evidence · 4 of 4 quotes matched in source
We also may use similar information from Snapchatters in your household who are over 18 to help us choose which ads to show you.+ inserted · ✓ matched in source
However, we may link this information for advertising purposes either on your device or where we use technical privacy controls that significantly reduce the risk of specifically identifying you and your activity.+ inserted · ✓ matched in source
If you are under 18 in these countries, Sponsored snaps will only appear outside of your Chat feed.+ inserted · ✓ matched in source
Archived version ↗ · 667 words changed