Incident #6A9095 · 24 JUL 2026minor
Instagram UK privacy policy rewords AI at Meta wording, adds an AI link and changes a consent condition
The updated UK Instagram privacy policy mostly rewords existing text. It now refers to 'features that are part of AI at Meta', adds a bullet on AI features that create content and perform actions, and adds a link on how information personalises those features. In the special-protections category, explicit consent changes from an additional condition ('and') to an alternative ('or'). The personalisation, WhatsApp, Meta AI interaction and advertiser-data points were already in the old policy.
Won back
- Explicit consent for special-category information is now listed as an alternative ('or') rather than an additional condition ('and').
- Added link to a page on how personalisation works in AI at Meta
Evidence · 4 of 4 quotes matched in source
Personalising features, content and recommendations, such as your Facebook Feed, Instagram Feed, Meta AI, Stories and ads.+ inserted · ✓ matched in source
If you add a WhatsApp account to an Accounts Centre with other accounts on Meta Company Products: to associate your accounts on Meta Company Products with your WhatsApp account in the same Accounts Centre and share your information with WhatsApp.+ inserted · ✓ matched in source
For example, information such as content and messages that you or others exchange with these features+ inserted · ✓ matched in source
Provide our features that are part of AI at Meta that do things such as create and understand content (e.g. text, audio, images and videos) and perform actions+ inserted · ✓ matched in source
Archived version ↗ · 1,028 words changed