Incident #6F31FC · 11 MAR 2026minor
The Trade Desk adds disclosure of cookie-based advertising of its own services and opt-out
The new version states that The Trade Desk may use cookies and similar tracking technologies, and let partners do so, to advertise itself on other sites. It notes this may count as 'sales', 'sharing' or 'targeted advertising' under some US state laws, and points to a cookie settings link in the website footer to opt out. The EUID heading was removed, and other edits are minor wording and link updates.
Taken from you
- Website visitors may now be tracked by cookies and partners' technologies for The Trade Desk's own advertising on other sites
Won back
- Opt-out route via the 'Website Cookies Settings' link in the website footer
- Clearer disclosure that such practices may count as sales, sharing or targeted advertising
Evidence · 4 of 4 quotes matched in source
We may use cookies and similar tracking technologies, and allow our partners to use such technologies, to advertise The Trade Desk on other sites and services.+ inserted · ✓ matched in source
These practices may be considered “sales,” “sharing,” or “targeted advertising” under certain U.S. state consumer privacy laws.+ inserted · ✓ matched in source
You may opt out of these activities as described under the “Website Cookies Settings” or equivalent link in the footer of our websites.+ inserted · ✓ matched in source
Archived version ↗ · 180 words changed