Incident #782B81 · 02 JAN 2026notable
Match EU privacy policy adds inferences, Facebook tools, ML-based recommendations and a new Meetic controller
The policy now lists 'Insights and Inferences' (preferences, predispositions, attitudes) as collected data and uses it for ads, safety and service improvement. It adds Facebook tools with joint controllership with Meta Ireland, and Match Group affiliates may share data to develop recommendation systems and machine learning. The controller changes to Meetic S.A.S. (France), and retention periods change, including two years for content from banned accounts.
Taken from you
- More data collected: generated 'insights and inferences' about preferences, characteristics, predispositions and attitudes
- Facebook tools (Login, Pixel, SDK) now used, with Meta Ireland as joint controller
- Affiliates share data to develop and improve core recommendation systems and machine learning
- Geolocation Data now listed among data processed and shared with vendors and affiliates
- Content tied to banned accounts is now kept for two years, and imprecise location of download is kept five years instead of one.
- Legal basis for discounts and price customization now legitimate interest, not only contract
- Sharing language firmed from 'may' to definite (affiliates, advertising partners, moderation data)
Won back
- Explicit right to a judicial remedy mentioned alongside complaint to a data protection authority
- The transfers section now spells out which transfers rely on adequacy decisions and which on standard contractual clauses, and names the US as a country without an adequacy decision.
- Contact route for complaints and UK representative listed
Evidence · 4 of 4 quotes matched in source
| Insights and Inferences | Using the service involves the generation of insights and inferences, drawn from your interactions and the information and content you provide, reflecting, e.g., your preferences, characteristics, predispositions, behavior, and attitudes. |+ inserted · ✓ matched in source
* To suggest to you relevant and meaningful connections, by developing or improving Match Group Brands’ core recommendation systems.+ inserted · ✓ matched in source
When using these tools we are considered “Joint Data Controllers” with Meta Ireland.+ inserted · ✓ matched in source
we keep user generated content associated with banned account for two years+ inserted · ✓ matched in source
Archived version ↗ · 5,359 words changed