Incident #7B5964 · 03 AUG 2026minor
Criteo adds attribution and conversion measurement as a listed processing purpose
A new row in the sole-controller table lists 'Attribution & conversion measurement', matching purchases and app installs with ad clicks and displays. It relies on Criteo's legitimate interest and uses pseudonymized identifiers, technical information and commerce events. The diff does not show whether this is a new activity or a clearer description of an existing one.
Taken from you
- Criteo now lists matching purchases and app installs to ad events as a purpose based on legitimate interest, not consent
Won back
- Clearer disclosure of this measurement purpose and the data categories it uses
Evidence · 1 of 1 quotes matched in source
| Attribution & conversion measurement | Matching purchases and app installations with campaign events, like clicks and displays of ads. | Criteo's legitimate interest to conduct its business. | Pseudonymized Identifiers <br>Technical information <br>Commerce events |+ inserted · ✓ matched in source
Archived version ↗ · 36 words changed