Snapchat EU policy adds household ad signals and spells out contextual ads for teens

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Snapchat may now use information from over-18 Snapchatters in your household to choose ads for you. The iOS no-tracking opt-out now allows linking on-device or with technical privacy controls, replacing the 'not specifically identify' wording. A new European contextual advertising section lists required contextual ads for teens and the signals used, and adds Sponsored Snap placement choices.

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Ad choices may now draw on information from adult Snapchatters in your household
iOS opt-out exception reworded: data may be linked for ads on your device or with technical privacy controls that reduce identification risk

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We also may use similar information from Snapchatters in your household who are over 18 to help us choose which ads to show you.+ inserted · ✓ matched in source

However, we may link this information for advertising purposes either on your device or where we use technical privacy controls that significantly reduce the risk of specifically identifying you and your activity.+ inserted · ✓ matched in source

~~If you are in the European Economic Area, the UK or in Switzerland, in addition to the controls above, you can also opt out of personalised content including advertising.~~− struck · ✓ matched in source

If you are under 18 in these countries, Sponsored snaps will only appear outside of your Chat feed.+ inserted · ✓ matched in source

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Snapchat EU policy adds household ad signals and spells out contextual ads for teens

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Snapchat: where you stand today