Incident #A36835 · 03 FEB 2026minor
Guardian privacy policy adds AI section, hashed-email ad sharing and email verification details
The Guardian restructured its EU privacy policy, removing the long introduction and California/Australia references, and adding new headings. New items include an 'AI functionalities' heading, a bullet about sending hashed emails to advertising partners with consent, and account email verification with a 30-minute code. The diff shows only the heading for AI, not its content, and most other changes are rewording ('data' to 'personal data').
Taken from you
- Marketing contact wording no longer says it may apply if you 'have not opted out'; now it relies on permission only (a gain, but the removal of opt-out framing is a change)
- Hashed email may be sent to advertising partners if you agree to personalised advertising
Won back
- Marketing/research contact now requires your permission rather than permission or no opt-out
- Plain-language definition of personal data and clearer section headings
Evidence · 4 of 4 quotes matched in source
_AI functionalities_+ inserted · ✓ matched in source
* Send your hashed email to advertising partners when you have agreed to personalised advertising inside our privacy banner or by clicking the “Privacy settings” link in the footer of every page..+ inserted · ✓ matched in source
If we have your permission, we may contact you for research purposes, for example about the Guardian app.+ inserted · ✓ matched in source
Archived version ↗ · 2,844 words changed