Incident #B18A77 · 02 OCT 2026notable
Google adds that removing cookies doesn't stop personalized ads; retargeting may use IP address and other identifiers
The ad-controls section now says that removing or disabling cookies in your browser does not stop Google from using cookie-based information or other advertising technologies to personalize ads; you must change ad settings. The retargeting explanation also now says Google may use other identifiers, such as your IP address or information you previously shared with a website, not just cookies.
Taken from you
- Browser cookie controls alone no longer stop personalized ads; ad settings must also be changed
- Retargeting ads may now rely on identifiers like IP address or info shared with a website, not only cookies
Evidence · 3 of 3 quotes matched in source
Note that even if cookies are removed or disabled in your browser, Google may use cookie-based information or other advertising technologies to personalize ads unless you change your ads settings to turn off personalized ads.+ inserted · ✓ matched in source
For this to work, Google uses cookies or other identifiers (like your IP address or information you previously shared with the website) that are already in your browser or places a cookie in your browser when you visit the golfing site (assuming your browser lets this happen).+ inserted · ✓ matched in source
In turn, we may use that cookie or other identifiers to serve you an ad that could encourage you to buy those golf clubs.+ inserted · ✓ matched in source
Archived version ↗ · 358 words changed