Incident #B8711B · 05 AUG 2026notable
Snapchat Australia policy adds household-based ad signals, European contextual-ad rules and Sponsored Snap placement options
The updated policy says ads may draw on information from over-18 Snapchatters in your household. It adds European contextual-advertising rules, including for teen accounts, and lets users in the EU, Norway, Switzerland and Israel choose how Sponsored Snaps appear. It also adds a general statement that Snap may use automated tools to detect violations and confirm age-appropriate use, and it rewords the iOS no-tracking exception. The Australia notice already covered age inference and verification.
Taken from you
- Information from over-18 Snapchatters in your household may be used to choose ads shown to you
- iOS no-tracking wording now allows linking for advertising where technical controls 'significantly reduce the risk' of identifying you, instead of where we do not specifically identify you
- Information may be shared with subsidiaries at the direction of other users and for affiliates' services
Won back
- Explicit European contextual-advertising rules, including teen accounts, and listed signals used
- Choice of how Sponsored Snaps appear for users in the EU, Norway, Switzerland or Israel, with under-18s kept out of the Chat feed
Evidence · 4 of 4 quotes matched in source
Based on your region, we may also use information you provide to estimate or infer your age or ask you to verify your age.+ inserted · ✓ matched in source
We also may use similar information from Snapchatters in your household who are over 18 to help us choose which ads to show you.+ inserted · ✓ matched in source
We may use automated tools to detect potential violations of our Terms or Community Guidelines including harmful or unlawful activity and confirm age-appropriate use.+ inserted · ✓ matched in source
However, we may link this information for advertising purposes either on your device or where we use technical privacy controls that significantly reduce the risk of specifically identifying you and your activity.+ inserted · ✓ matched in source
Archived version ↗ · 2,361 words changed