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Home / YouTube / 17 OCT 2026

Incident #BE60CC · 17 OCT 2026notable
YouTube / Privacy Policy UK

YouTube privacy policy: Gmail, Photos, Drive data can feed personalised ads if you opt in to sharing

✓ Machine-checked

The policy now says you may allow services like Search or Gemini Apps to access data from Google Photos, Gmail and Drive for more personalised experiences. Personalised ads may be based on personalised content from Google services. The earlier promise not to use Drive, Gmail or Photos content for ads now has an exception if you make that data available to other Google services that support personalised ads.

Taken from you

  • Absolute promise that Drive, Gmail and Photos content is never used for personalised ads now has an exception when you opt in to cross-service data access
  • Ads may draw on personalised content from Google services, not only interests and activity

Won back

  • Access to other services' data is described as optional and subject to your choices and settings
Evidence · 4 of 4 quotes matched in source
* We don’t show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.+ inserted · ✓ matched in source
* We don’t show you personalized ads based on your content from Drive, Gmail, or Photos.− struck · ✓ matched in source
You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive+ inserted · ✓ matched in source
Depending on your settings, we may also show you personalized ads based on your interests, activity, or personalized content from Google services.+ inserted · ✓ matched in source
Archived version ↗ · 325 words changed
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