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Home / Hily / 19 MAR 2026

Incident #C701EE · 19 MAR 2026notable
Hily / Privacy Policy EU

Hily's EU privacy policy names a new US data controller and adds processors

Check the region✓ Machine-checked

The data controller changes from LATHINOL LIMITED (Cyprus) to Hily Corp. (Las Vegas, US). The processor list adds Calendly (user research interviews) and a TikTok SDK (ads, using phone number and email), and Preluder takes the place of Ding SAS for SMS. The Virginia/Texas section now covers more US states. Payment and banking details are no longer listed in some data-purpose tables, and phone number is added to marketing contact data.

Taken from you

  • Data controller is now a US company (Hily Corp., Nevada) instead of a Cyprus/EU entity
  • TikTok SDK added: phone number, email and user IDs shared for ad targeting
  • Calendly added as processor, handling meeting recordings and contact details for user research
  • Phone number now used for direct marketing contact
  • Gender now taken from Facebook sign-up
  • Section 8.3 now says rights requests are answered within the timeframe required under applicable privacy law, instead of one month at the longest. The separate 30-day EU timeframe in section 11.2 is unchanged.
  • Agents acting for you must now provide proof of authority rather than only possibly being asked

Won back

  • Rights section rewritten to be clearer, with rights available to residents of more US states
  • Payment card and banking details no longer listed as collected for paid features and remuneration
  • Appeal rights extended to more US states, with 45 days for New Jersey users
  • Added explicit statement that behavioral advertising lets third parties collect app-use information
Evidence · 4 of 4 quotes matched in source
(a) data controller is LATHINOL LIMITED, 705, Spyrou Araouzou & Koumantarias, Fayza House, 5th floor, office No.: 2, 3036, Limassol, Cyprus;− struck · ✓ matched in source
(a) in this current case, your data controller is Hily Corp., a company with its registered address at 3172 North Rainbow Boulevard #1132, Las Vegas, NV 89108, United States of America; email: legal@hily.com;+ inserted · ✓ matched in source
| TikTok SDk | TikTok Information Technologies UK Limited | https://www.tiktok.com/legal/page/row/privacy-policy/en | Phone number, email, Username from the advertiser, Unique user ID from the advertiser, installation events, registration events | We use it to show you more relevant ads that will not annoy you. |+ inserted · ✓ matched in source
8.2. We will provide information on action taken on your request related to your rights specified above within one month of receipt of the request, at the longest.− struck · ✓ matched in source
Archived version ↗ · 5,331 words changed
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Hily: where you stand today

The full dossier on Hily's current privacy policy and privacy terms, and every other change: Hily terms of service and privacy policy.