What you gave up

Home / SHEIN / 04 MAR 2026

Incident #D2A4C3 · 04 MAR 2026minor
SHEIN / Privacy Policy EU

SHEIN EU privacy policy drops table rows on profile data, purchase history and reviews

Three rows were removed from the data-use table of the EU privacy policy: optional profile data (style, size, body shape, likes/votes, maternity and children's product interests), purchase history, and product reviews. The diff does not show these data uses being added elsewhere, so it is unclear whether the practices stopped or were moved or reworded outside this comparison.

Won back

  • Removed text no longer lists purchase history use for recommendations and market research, or review photos processed on consent
  • Policy no longer states retention periods for these data types in this section
Evidence · 3 of 3 quotes matched in source
Données de profil, y compris vos préférences en matière de style, taille de vêtements et forme du corps, si vous choisissez volontairement de les fournir à des fins de personnalisation.− struck · ✓ matched in source
Historique des achats | * Pour vous recommander des produits que vous pourriez aimer.− struck · ✓ matched in source
Vos avis sur les produits, qui peuvent inclure des photos de vous.− struck · ✓ matched in source
Archived version ↗ · 271 words changed
More on SHEIN

SHEIN: where you stand today

The full dossier on SHEIN's current privacy policy and privacy terms, and every other change: SHEIN terms of service and privacy policy.