Incident #E2FB0E · 25 AUG 2026notable
ChatGPT EU privacy policy adds ad personalisation and ads-data collection for Free and Go users
The EU policy now covers ads on ChatGPT for Free and Go users. This includes collecting ad history and interests, using past chats and current chat context to personalise ads (with consent), and receiving data from advertisers. It adds legal-basis rows for personalised ads, generic ads and advertiser reporting, plus advertising controls in account settings. The existing table, the training purposes and the browser-data clause were already there.
Taken from you
- Free and Go users' ad views/engagement and interests are now collected
- Past chats and current chat context may be used to select and personalise ads
- Purchase and other data from advertisers and data partners may be received and used
Won back
- Personalised ads rely on your consent for Free and Go users.
- Advertising controls in account settings for Free and Go users
- Generic ads option using limited data, with ad-free option for paid/other plans
- Advertisers receive only aggregate reporting such as views or clicks
Evidence · 4 of 4 quotes matched in source
For Free and Go users, we also collect information about your ads history and interests, such as the types of ad content that you view or engage with.+ inserted · ✓ matched in source
Where ads personalisation is available and “on”, we use past chats to make the ads you see more relevant.+ inserted · ✓ matched in source
We receive information from advertisers and other data partners, which we use for purposes described in this Policy including to help us measure and improve the effectiveness of our Services+ inserted · ✓ matched in source
Free and Go users can use the advertising controls in account settings to control what data we use to personalize the ads we show you on our Services.+ inserted · ✓ matched in source
Archived version ↗ · 1,250 words changed