Incident #E316F1 · 30 DEC 2025minor
AcuityAds privacy policy adds automated decision-making disclosures and expands list of U.S. states
The updated policy now explicitly says profiling and ad personalization may count as automated decision-making in some places, and extends opt-out wording to cover it. It adds a cookie-icon consent tool for third-party pixels on the website and lists many more U.S. states with privacy rights. The access request page now covers EU and U.S. users.
Taken from you
- Policy now states that profiling for ad targeting may be treated as an automated decision in some places
- Profile-derived data is explicitly described as feeding the ad-matching algorithm
Won back
- Opt-out wording now covers automated decision-making as well as profiling and sale
- New cookie icon and consent management tool for choices on third-party pixels
- Many more U.S. states named as providing privacy rights (e.g. Texas, New Jersey, Oregon)
- Data subject access request page now covers both EU and U.S. users
Evidence · 4 of 4 quotes matched in source
In some places, this process is considered an automated decision.+ inserted · ✓ matched in source
We use the data (including the data used to create profiles) in our algorithm to better understand your interactions online and to pair the right advertisements with the right consumers.+ inserted · ✓ matched in source
Clicking on the icon will access the Website’s consent management platform (CMP) which will allow you to make privacy choices related to the Website.+ inserted · ✓ matched in source
please click here to visit our EU & U.S. data subject access request page.+ inserted · ✓ matched in source
Archived version ↗ · 830 words changed