Incident #E70791 · 02 APR 2026notable
Google clarifies analytics and ad services link activity across sites and apps, using cookies and other technologies
The policy now says Google's ad or analytics services may link your activity across sites and apps, instead of describing it as something a Google Analytics customer chooses to enable. Linking now covers cookies and other technologies across websites and apps, not just third-party cookies on websites. Third-party sites and apps are now said to 'still share' information with Google, with the 'may' hedge dropped. The Activity controls subsetting now covers only 'some' activity on other sites and apps.
Taken from you
- Linking of activity across sites and apps is no longer described as an opt-in choice by the Analytics customer
- Linking now covers cookies and other technologies and apps, not just third-party cookies on websites
- Third-party sites and apps are now stated to 'still share' data, dropping the 'may' hedge
Won back
- Clearer statement that data is shared by third-party sites, rather than just 'collected'
- Activity controls wording now says only 'some' app and device activity is saved under that subsetting
Evidence · 4 of 4 quotes matched in source
When you visit sites or use apps that use Google's ad or analytics services, those services may link information about your activity from that site or app with activity from other sites or apps that use our services.+ inserted · ✓ matched in source
Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to cookies and other technologies that are related to visits to other websites and apps. Learn more+ inserted · ✓ matched in source
For example, although Incognito mode in Chrome can help keep your browsing private from other people who use your device, third-party sites and apps that integrate our services still share information with Google when you visit them.+ inserted · ✓ matched in source
Archived version ↗ · 647 words changed