Incident #EA7E04 · 08 OCT 2026minor
Facebook UK privacy policy adds detail on AI features, non-user data and video training
The diff adds many sentences that spell out data collection and use, mostly as examples. New text covers prompts, responses and actions from Meta's generative AI features, data collected from people without accounts, and the use of videos to train tools that recognise objects or create content. It also adds detail on ad personalisation, data from third-party sources and retention of data for legal and safety reasons. The diff does not show which of these are genuinely new practices and which are clarifications of earlier wording.
Taken from you
- Information about actions Meta's AI features take for you, including the data they access or share to take them, is now listed as collected
- Browser and app logs of visits to public content and basic device details are now named as data collected from people without accounts
- New examples say information may be kept after account deletion for valid legal requests and for suspicious-activity reviews, including suspected money laundering
- Industry peers are now named among those Meta shares information with when it believes this is needed to detect, prevent or address misuse
Won back
- Clearer examples of how deleted content, recycle bin items and search history are removed, including a 30-day automatic start and deletion of some search details within six months
- An example shows how to hide ads from a specific advertiser in the Advertisers setting
- Standard contractual clauses are now named as a transfer safeguard, and a Corporate Human Rights Policy is cited as a standard
Evidence · 4 of 4 quotes matched in source
For example, your videos can help train our products to recognise objects, such as trees, or activities, such as when a dog chases a ball.+ inserted · ✓ matched in source
They can also help train tools that let people and businesses create content such as images and videos.+ inserted · ✓ matched in source
* Information relating to the actions that these features take, such as booking you a restaurant reservation or sending an email, including the data that these features access or share to take these actions+ inserted · ✓ matched in source
* We also use manual review to analyse content to train our algorithms to review content the same way a person would.+ inserted · ✓ matched in source
Archived version ↗ · 2,091 words changed