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<description>Material changes to the European Union copy of WhatsApp&#x27;s terms.</description><language>en</language>
<lastBuildDate>Mon, 09 Nov 2026 07:52:12 +0000</lastBuildDate>
<item><title>WhatsApp (EU): WhatsApp policy: Accounts Centre becomes Meta Account; business chats may share limited data for ads</title><link>https://tos.linkflow.be/changes/19ae71dec32a/</link><guid isPermaLink="true">https://tos.linkflow.be/changes/19ae71dec32a/</guid>
<pubDate>Mon, 09 Nov 2026 00:00:00 +0000</pubDate><category>notable</category><description>Accounts Centre is being renamed Meta Account, with WhatsApp added only optionally. The policy now says that when you chat with businesses using Meta&#x27;s business tools and/or add WhatsApp to Accounts Centre, Meta may receive limited information to reduce spam, help businesses send more relevant messages and improve Meta ads. The business-messaging feature is now described as optional only if WhatsApp is not added to Accounts Centre. Taken from you: Meta may receive limited information from business chats or Accounts Centre linking, used to improve Meta ads and make business messages more relevant</description></item>
<item><title>WhatsApp (EU): WhatsApp Business App policy adds ads, collecting business and ad interaction data and using it for ads</title><link>https://tos.linkflow.be/changes/2db26edb8cfc/</link><guid isPermaLink="true">https://tos.linkflow.be/changes/2db26edb8cfc/</guid>
<pubDate>Tue, 03 Nov 2026 00:00:00 +0000</pubDate><category>notable</category><description>The WhatsApp Business App privacy policy now says it collects information about users&#x27; interactions with businesses and advertisers, including ad views, taps and purchases. If ads are shown in the Business App, this data plus business account and usage/log data from both main app and business functions is used for the same purposes as in the Status and Channels policy. The scope also now covers main app functionality where it differs on the Business App, and mentions creating ads and messaging campaigns. Taken from you: More data collected: interactions with businesses, message/call volume and frequency, blocking/muting, browsing and purchase info; Ad interaction data (views, taps, orders, purchases) collected if ads are shown; Usage and log data from main app and business functions can be used for ads in the Business App</description></item>
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