Incident #0C721B · 22 JUN 2026minor
Bing advertising IP policy reorganised into trademark and copyright sections with tighter advertiser responsibility
The page, which is Microsoft Advertising's intellectual property policy, was restructured. It now has separate trademark and copyright sections, adds a copyright complaint route, and states that Microsoft may restrict content and that advertisers are responsible for landing pages as well as ads. Much of the earlier trademark and counterfeit wording is kept in reworded form.
Taken from you
- Advertisers are now explicitly responsible for landing page content not infringing IP, not just keywords and ad text
- Advertisers warrant they hold rights to keywords and landing pages, beyond ad content
- Trademark owners are told Microsoft 'expects' them to contact advertisers first, a firmer stance than 'encourages'
- Certain trademarks or terms may be restricted or blocked if susceptible to abuse or impersonation
Won back
- Copyright owners get a stated route to complain to Microsoft via the IP Concern Form
- Clearer permitted uses for trademarks: aggregator or lead-gen resellers, comparison sites, comparative advertising with substantiation
- Definitions of trademark and copyright added
Evidence · 4 of 4 quotes matched in source
Advertisers are responsible for ensuring that their keywords, ad content, and landing pages do not infringe on or violate the intellectual property rights of others.+ inserted · ✓ matched in source
Microsoft may review and restrict content in accordance with these policies.+ inserted · ✓ matched in source
After contacting the advertiser, the copyright owner may notify Microsoft to request taking action on the ad by filling out the Intellectual Property Concern Form.+ inserted · ✓ matched in source
Microsoft expects trademark owners to engage directly with advertisers who are using their trademarks, as advertisers are responsible for their ad content.+ inserted · ✓ matched in source
Archived version ↗ · 1,307 words changed