Incident #A013AA · 24 JUN 2026minor
Bing's advertising IP policy restructured, adding copyright section and stricter advertiser responsibility wording
The advertising intellectual property policy was rewritten. It now has separate trademark and copyright sections, states that advertisers are responsible for landing pages too, and says Microsoft may review and restrict content. Some older details on country-specific investigation procedures and keyword complaints were removed. This is an advertiser-facing policy, not about ordinary users' personal data.
Taken from you
- Advertisers now explicitly responsible for landing pages not infringing IP, not only keywords and ads
- Advertisers must warrant rights to keywords and content in ads and landing pages
- Microsoft states it may review and restrict content under these policies
- Trademark owners are 'expected' to contact advertisers first, rather than merely encouraged
- Certain trademarks or terms may be restricted or blocked, with appeals needing extra documentation
Won back
- Added copyright policy with a route for copyright owners to complain via the IP Concern Form
- Comparative advertising and informational/comparison sites explicitly permitted, with claims needing substantiation
- Clearer definitions of trademark, copyright and counterfeit goods
Evidence · 4 of 4 quotes matched in source
Advertisers are responsible for ensuring that their keywords, ad content, and landing pages do not infringe on or violate the intellectual property rights of others.+ inserted · ✓ matched in source
Microsoft may review and restrict content in accordance with these policies.+ inserted · ✓ matched in source
After contacting the advertiser, the copyright owner may notify Microsoft to request taking action on the ad by filling out the Intellectual Property Concern Form.+ inserted · ✓ matched in source
Microsoft expects trademark owners to engage directly with advertisers who are using their trademarks, as advertisers are responsible for their ad content.+ inserted · ✓ matched in source
Archived version ↗ · 1,307 words changed