Incident #1312FF · 29 MAY 2026notable
BeReal adds in-app purchase data, UX recordings, and rewrites inactivity deletion and US privacy sections
The EU privacy policy now discloses collection of in-app purchase data (transaction IDs, purchase history) and recording of screen interactions (touches, swipes) for 0.001% of users, kept up to 90 days. Account inactivity deletion is spelled out (2 years in Europe, 3 in the US), with SMS warning, and financial records kept up to ten years. The US rights section is rewritten with more detailed categories, an in-app opt-out and appeal rights, while some older wording is dropped.
Taken from you
- Purchase data (transaction IDs, receipts, purchase history) is now collected and kept up to ten years for legal reasons
- A random 0.001% sample of users has touches and swipes recorded via an analytics partner, kept up to 90 days
- The new text says an inactive account 'may' be deleted, and that BeReal 'may' send an SMS notice beforehand, so notice is not guaranteed.
- Promotional SMS is now a listed communication, with non-promotional texts still sent after opt-out
Won back
- A defined meaning of 'last activity' (most recent login or connection to the App) and an explicit statement that inactive accounts may be deleted.
- Stated commitment not to infer sensitive characteristics from content for advertising
- Stated that chats, ID and precise GPS are not sold or shared with advertisers
- SMS opt-out by replying STOP
- US rights now include correction, appeal, limiting sensitive data use, and an in-app opt-out for sale/sharing
Evidence · 4 of 4 quotes matched in source
For a randomized sample of users (0.001%), we record technical interactions with the App interface, such as touching and swiping.+ inserted · ✓ matched in source
Additionally, we are legally required to retain Transaction Data and related financial records for a longer period (up to ten years) to comply with tax, accounting, and consumer protection laws.+ inserted · ✓ matched in source
We do not seek to infer sensitive characteristics from your photos, videos or other Content for advertising purposes.+ inserted · ✓ matched in source
Archived version ↗ · 5,104 words changed