Incident #C3AFCB · 03 NOV 2026notable
BeReal adds ad measurement data sharing, extends inactivity deletion to five years
The privacy policy now describes using advertising IDs, device identifiers and usage data to measure ad campaigns, including app-install attribution and, with consent, visits to physical locations, and shares some of this with measurement partners. Account deletion for inactivity is now set at five years for everyone, replacing the previous two years in Europe and three in the US. The SMS warning before deletion changed from 'may' to 'will' be sent.
Taken from you
- Mobile advertising IDs, device IDs and ad-exposure data may now be shared with advertising measurement partners
- Geolocation and usage data may be used to measure ad performance, including physical-location visits (with consent)
Won back
- Inactive accounts are kept five years before deletion instead of two (EU), so users have more time to return
- Prior SMS notice before inactivity deletion is now promised ('will send') rather than optional ('may send')
Evidence · 4 of 4 quotes matched in source
And, where you agree, measuring whether advertising campaigns result in visits to physical locations.+ inserted · ✓ matched in source
we may share mobile advertising IDs, device identifiers and advertising-exposure data with measurement partners.+ inserted · ✓ matched in source
Your account may be deleted after five (5) years of continuous inactivity.+ inserted · ✓ matched in source
Archived version ↗ · 372 words changed