Incident #3D935D · 02 OCT 2026minor
Google clarifies it may personalize ads using cookie-based data and other identifiers even after cookies are removed
The advertising controls section was reworded. It now says that removing or disabling cookies in your browser does not stop Google from using cookie-based information or other advertising technologies to personalize ads unless you turn off personalized ads. The retargeting explanation now also mentions other identifiers, such as your IP address or information you shared with a website, alongside cookies.
Taken from you
- Clearing or blocking cookies in the browser no longer implies ad personalization stops; ad settings must be changed
- Retargeting ads may now rely on identifiers beyond cookies, such as IP address or information shared with the website
Won back
- Clearer disclosure that browser cookie controls alone do not turn off personalized ads
Evidence · 3 of 3 quotes matched in source
Note that even if cookies are removed or disabled in your browser, Google may use cookie-based information or other advertising technologies to personalize ads unless you change your ads settings to turn off personalized ads.+ inserted · ✓ matched in source
For this to work, Google uses cookies or other identifiers (like your IP address or information you previously shared with the website) that are already in your browser or places a cookie in your browser when you visit the golfing site (assuming your browser lets this happen).+ inserted · ✓ matched in source
Archived version ↗ · 358 words changed