Incident #517BB5 · 22 JUN 2026notable
Temu EU privacy policy adds customs data sharing, new data sources and uses, and non-personalised options
Temu's EU privacy policy was updated (last updated May 21, 2026). It now says customs clearance data may be shared as well as collected, and it adds wish list items and return/refund history to the data collected. It adds merchandise partners and age verification providers as data sources, and uses more data for recommendations and marketing. It also describes non-personalised feeds, search, promotions and ads, but the old policy's privacy choices already offered personalisation toggles, including one for advertised products.
Taken from you
- Customs clearance data (name, address, passport/tax ID, authorisation) may now be shared as well as collected
- Wish list items and return and refund history are now collected
- Chats with merchandise partners that go through the virtual assistant are now explicitly collected.
- Reviews may now be recommended to other users via recommender systems, using location data
- Device data now used in recommendations, and purchases and location data in marketing
Won back
- The policy text now describes non-personalised feeds, search results, promotions and advertised products that apply when you turn off personalisation.
- IP address is no longer listed separately in several purpose lists; it is now part of device data, which is still collected.
- Contact route for the Data Protection Officer changed to an online form, no email shown
Evidence · 4 of 4 quotes matched in source
These recommendations are, by default, personalised based on your interests and interactions.+ inserted · ✓ matched in source
You can turn off personalisation at any time using the dedicated toggle on the personalisation setting page available here.+ inserted · ✓ matched in source
we may collect and share information that may personally identify you (e.g., name, address, passport number, tax ID or other similar identification number) and your authorisation for customs clearance.+ inserted · ✓ matched in source
Our recommender systems recommend this content to other users.+ inserted · ✓ matched in source
Archived version ↗ · 4,980 words changed