Incident #549DC2 · 05 AUG 2026notable
Pornhub privacy policy adds new data uses, Co-Performer and Content Partner data, and targeted-ad sharing
The rewritten policy adds new categories of data (Co-Performer records, 2257 audit data, Content Partner business and biometric verification, action history) and new purposes (product improvement, quality assurance and training of support teams, legal defense, business transfers). The California section becomes a multi-state section that states Pornhub shares personal information for targeted advertising, and adds state appeal and authorized-agent terms. Account deletion now allows some data to be retained for a limited period.
Taken from you
- Policy now says it shares personal information for targeted advertising (old text said it did not sell or share for valuable consideration)
- Contact and support communications may be used to train support teams and for quality assurance
- Data tied to a deleted account may be kept for a limited period for legal or legitimate business purposes
- Old statement that a deleted account's information is not saved was removed
- Incidental processing of minors' data during age verification is now acknowledged
- Co-Performers' details may be collected from Models, and Content Partner and 2257 audit records are collected
- Action history, first and last access times and country of access are now recorded
Won back
- Added state-law rights to opt out of sensitive data processing, to withdraw consent for it, and to appeal a refused request
- Added a Quebec right to de-indexing from search engines
- Added statement that deidentified data will not be reidentified except to test deidentification
- Facial recognition for age checks is stated to apply only where applicable in the jurisdiction
- Private messages are described as accessible only to the intended recipient
- Authorized agents must provide proof that you authorized them before Pornhub responds to their requests
Evidence · 4 of 4 quotes matched in source
We share Personal Information for targeted advertising purposes but do not otherwise engage in “sales” of Personal Information as defined by state laws.+ inserted · ✓ matched in source
Additionally, we may process Contact Data and Online Forms and Communication Data for training our customer support teams, quality assurance purposes, and to improve the quality of our customer service interactions.+ inserted · ✓ matched in source
We may process any categories of Personal Data in connection with potential or actual mergers, acquisitions, divestitures, restructuring, reorganization, dissolution, or other sale or transfer of assets+ inserted · ✓ matched in source
However, we may retain certain information associated with your account for a limited period where necessary to comply, for example with legal obligations, resolve disputes or other legitimate business purposes permitted by applicable law.+ inserted · ✓ matched in source
Archived version ↗ · 6,804 words changed · comparison truncated