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Home / Amazon / 28 OCT 2026

Incident #83F031 · 28 OCT 2026major
Amazon / Privacy Policy EU

Amazon EU privacy policy adds use of data for generative AI models

AI training: new or widerFresh · under two weeks✓ Machine-checked

Amazon's EU policy now says it uses machine learning and AI, including data to develop or deploy generative AI models and services, and links to a new generative AI development statement. It also adds Login with Amazon to the examples of information you provide, and lists advertising identifiers received from third parties. The Advertising Preferences link was dropped from the advertising choices sentences, though the rights section still links to it.

Taken from you

  • Data may be used to develop or deploy Amazon's generative AI models and services
  • Amazon now lists receiving advertising identifiers and related content from third parties
  • Link to the Advertising Preferences page removed from the choices sentences

Won back

  • Link to a generative AI development statement for more detail
Evidence · 4 of 4 quotes matched in source
Pour cela, nous recourons à l'apprentissage automatique et à l'intelligence artificielle pour enrichir l'expérience client sur l'ensemble de nos produits et services, notamment en utilisant des données pour développer ou déployer nos modèles et services d'IA générative.+ inserted · ✓ matched in source
Pour en savoir plus, consultez notre Déclaration de développement de l'IA générative.+ inserted · ✓ matched in source
* les informations sur vos interactions avec les publicités diffusées par Amazon sur des sites web et applications tiers (pour en savoir plus, consultez notre avis Publicités basées sur vos centres d'intérêt) ;+ inserted · ✓ matched in source
Vous pouvez également modifier vos Préférences en matière de publicité.− struck · ✓ matched in source
Archived version ↗ · 327 words changed
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The full dossier on Amazon's current privacy policy and privacy terms, and every other change: Amazon terms of service and privacy policy. See also which services use your data to train AI.