Incident #AFE8E1 · 30 OCT 2026minor
Google Play updates Families ad SDK rules and announces subscription discount disclosure requirements
A notice announces that from 27 January 2027, subscriptions with ongoing eligibility-based discounts (such as student plans) must clearly disclose eligibility criteria, verification process and post-eligibility pricing changes. The Families Self-Certified Ads SDK Programme has re-opened for applications, and its requirements now include registering on Play SDK Console and publishing technical documentation. The requirement to meet the Expert Approved programme for ad formats was dropped.
Taken from you
- Ad SDKs must now be registered in Play SDK Console and commit not to cause apps to violate Play Developer Policies
- Ad SDKs must publish technical documentation for correct implementation
- Developers offering eligibility-based discount subscriptions face new disclosure duties from 27 January 2027
Won back
- Families Self-Certified Ads SDK programme is open to new applicants again
- Subscribers on discount plans will get clearer disclosure of eligibility, verification and post-eligibility pricing
- Ad SDKs no longer need to meet the Expert Approved programme requirement for ad formats
Evidence · 4 of 4 quotes matched in source
Subscriptions with ongoing eligibility-based discounts: Subscriptions with ongoing eligibility-based discounts, such as student plans, must clearly disclose eligibility criteria, the verification process and post-eligibility pricing and benefit changes.+ inserted · ✓ matched in source
Note: The application form for the Google Play Families Self-Certified Ads SDK Programme has re-opened.+ inserted · ✓ matched in source
* The SDK must be registered on Play SDK Console, which includes a commitment that the SDK will not cause apps to violate Play Developer Policies.+ inserted · ✓ matched in source
* Publish specific technical documentation for apps to correctly implement the ads SDK to comply with all programme requirements.+ inserted · ✓ matched in source
Archived version ↗ · 657 words changed