Incident #BB1162 · 30 OCT 2026minor
Google Play announces subscription disclosure rules and reopens Families ads SDK certification with new requirements
A notice says the Subscriptions article will be updated from 27 January 2027, requiring clear disclosure of eligibility criteria, verification and post-eligibility pricing for ongoing eligibility-based discounts such as student plans. The Families Self-Certified Ads SDK programme is reopened for applications. SDKs must now register on Play SDK Console and publish technical documentation, while the Expert Approved programme requirement for ad formats is removed.
Taken from you
- Ad SDKs must register on Play SDK Console and commit not to cause apps to violate Play Developer Policies
- Ad SDKs must publish technical documentation for correct implementation to meet programme requirements
- Developers offering eligibility-based discount subscriptions face new disclosure obligations from 27 January 2027
Won back
- Subscribers to eligibility-based discounts (e.g. student plans) will get clearer disclosure of eligibility, verification and later pricing
- Ad SDKs can apply to the Families Self-Certified Ads SDK programme again
- Expert Approved programme requirement for ad formats removed
Evidence · 4 of 4 quotes matched in source
Subscriptions with ongoing eligibility-based discounts: Subscriptions with ongoing eligibility-based discounts, such as student plans, must clearly disclose eligibility criteria, the verification process and post-eligibility pricing and benefit changes.+ inserted · ✓ matched in source
* The SDK must be registered on Play SDK Console, which includes a commitment that the SDK will not cause apps to violate Play Developer Policies.+ inserted · ✓ matched in source
* Publish specific technical documentation for apps to correctly implement the ads SDK to comply with all programme requirements.+ inserted · ✓ matched in source
Note: The application form for the Google Play Families Self-Certified Ads SDK Programme has re-opened.+ inserted · ✓ matched in source
Archived version ↗ · 657 words changed