Incident #B7BD42 · 28 JUL 2026minor
Shein EU policy adds IP-based location use and retention period for legal disputes
The legal-disputes row now cites legal obligations plus legitimate interest as its basis and adds a retention rule: data is kept until the dispute and any appeals or reviews end. A new row says Shein uses the location of your IP address to direct you to the right local site and language and to estimate delivery time.
Taken from you
- IP-address location is now used to localise the site and estimate delivery
- Data tied to legal disputes may be kept until all appeals and reviews conclude
Won back
- Clearer stated retention period for legal and regulatory dispute data
Evidence · 3 of 3 quotes matched in source
| Location of your IP address | * To tailor your experience by directing you to the correct local website, language and user experience.<br><br>* To estimate delivery time+ inserted · ✓ matched in source
Retained until conclusion of the legal or regulatory dispute and any subsequent appeals or reviews.+ inserted · ✓ matched in source
* For compliance with legal obligations and for the legitimate interest of resolving legal and regulatory matters.+ inserted · ✓ matched in source
Archived version ↗ · 105 words changed