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Home / Google Maps / 02 OCT 2026

Incident #DF7809 · 02 OCT 2026minor
Google Maps / Privacy Policy AU

Google Maps privacy policy now says ad personalisation uses activity across devices

One sentence about cookies and similar technologies now says search results or ads may be personalised based on your activity 'across devices', not just your activity. The 'Effective' date and download links line was also removed, which is only a header change.

Taken from you

  • Ad and search personalisation may now draw on your activity across devices, not just on one browser
Evidence · 2 of 2 quotes matched in source
This allows us to do things like maintain your preferences across browsing sessions, such as your preferred language or whether to show you more relevant search results or ads based on your activity across devices.+ inserted · ✓ matched in source
This allows us to do things like maintain your preferences across browsing sessions, such as your preferred language or whether to show you more relevant search results or ads based on your activity.− struck · ✓ matched in source
Archived version ↗ · 78 words changed
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Google Maps: where you stand today

The full dossier on Google Maps's current privacy policy and privacy terms, and every other change: Google Maps terms of service and privacy policy.