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Incident #F843E8 · 25 JUN 2026notable
Zalando / Privacy Policy UK

Zalando Partner University policy adds AI Partner Assistant chatbot and its data processing

AI training: reworded✓ Machine-checked

The policy adds a new section on an AI-enabled 'Partner Assistant' that processes conversation content, identifiers and device/security data, with conversation histories kept for 12 months. Chatbots are now listed as a channel where message content is collected. Most other edits are rewording, link updates and Twitter being renamed X.

Taken from you

  • Messages sent to AI chatbots like the Partner Assistant are now collected and processed
  • Conversation histories, including tool calls and results, are kept for 12 months
  • Third-party providers supporting AI model operations may receive this data

Won back

  • Disclosure that AI services are identified as such and outputs may be inaccurate
  • Stated automatic deletion of conversations after 12 months
  • Statement that the assistant does not access merchant transaction or financial records beyond what you enter
Evidence · 4 of 4 quotes matched in source
If you communicate with us or other users regarding our services or products (e.g. product evaluations) and other topics by phone, post, social media, contact forms, AI chatbots (such as the Partner Assistant), or any other medium, we collect the content of your messages.+ inserted · ✓ matched in source
When you use the Partner Assistant, we process data from this interaction to provide the response, maintain session continuity, and monitor for security events.+ inserted · ✓ matched in source
Data recipients/processors: Zalando SE, Third-party service providers supporting AI model operations+ inserted · ✓ matched in source
Conversation continuity is ensured for 12 months.+ inserted · ✓ matched in source
Archived version ↗ · 1,233 words changed
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The full dossier on Zalando's current privacy policy and privacy terms, and every other change: Zalando terms of service and privacy policy. See also which services use your data to train AI.