Incident #5BF712 · 02 SEP 2026notable
Shein adds AI provider disclosures, says personal data won't train AI, and notes record retention
The Australian privacy policy now says Shein may use third-party AI such as Google Gemini to analyse customer reviews, and it lists AI service providers as recipients of data. It states personal information will not be used for AI model training, though chat records used to train the virtual assistant are still listed. It also adds that correspondence is kept in account records and that return requests are processed under a Fair Use Policy for Returns. The sensitive-information statement is now worded more absolutely.
Taken from you
- Correspondence and customer service emails are now stated to be retained in account records, possibly deleted over time
- Reviews may be analysed by third-party AI such as Google Gemini (after personal information removal)
- AI platform and software providers are listed as recipients for analytics, quality assessment, customer service and fraud prevention
- Returns processing is now tied to a Fair Use Policy for Returns
Won back
- Statement that personal information will not be used for AI model training
- The sensitive-information statement is now worded absolutely, dropping the word 'generally', the list of categories and the consent exception.
Evidence · 4 of 4 quotes matched in source
Your personal information will not be used for AI model training. |+ inserted · ✓ matched in source
We may use AI, including those provided by third party AI service providers such as Google Gemini, to conduct analysis and review of your reviews (after the removal of personal information that may be included).+ inserted · ✓ matched in source
We retain these records to measure and improve our customer service and to investigate potential fraud and violations.+ inserted · ✓ matched in source
If you do not agree with the modified Policy, please discontinue use of the Services immediately.+ inserted · ✓ matched in source
Archived version ↗ · 1,710 words changed