Incident #5E804B · 23 AUG 2026notable
Amazon privacy notice adds generative AI model development and expands third-party data sources
The updated notice states that Amazon uses machine learning and AI to enhance its services, including using data to develop or deploy its generative AI models, and points to a new Generative AI Development Disclosure. It also adds items on linking Amazon accounts to third-party businesses via Login with Amazon, ad interaction data from third-party sites and apps, and content received from third parties for advertising-related purposes.
Taken from you
- Data may be used to develop or deploy Amazon's generative AI models and services
- Amazon collects information on how you interact with Amazon ads on third-party websites and apps
- Amazon receives advertising-related information and identifiers from third parties to develop and improve its services
- Using Login with Amazon or linking your account to a third-party business is now listed among the actions through which you give Amazon information
Evidence · 4 of 4 quotes matched in source
This includes using data to develop or deploy our generative AI models and services.+ inserted · ✓ matched in source
In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services.+ inserted · ✓ matched in source
information about how you interact with ads served by Amazon on third-party websites and apps (learn more in our Interest-Based Ads notice);+ inserted · ✓ matched in source
content we receive from third parties to provide, develop, and improve Amazon Services, such as advertising-related information and identifiers (as described in more detail in our Interest-Based Ads notice);+ inserted · ✓ matched in source
Archived version ↗ · 274 words changed