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Home / Google Shopping / 02 OCT 2026

Incident #78598C · 02 OCT 2026notable
Google Shopping / Privacy Policy UK

Google Shopping clarifies ads may personalise via cookie-based data and other identifiers, even if cookies removed

✓ Machine-checked

The advertising cookie section now says Google may use cookie-based information or other advertising technologies to personalise ads even if you remove or disable cookies, unless you turn off personalised ads in ad settings. The retargeting explanation now refers to 'cookies or other identifiers' such as your IP address or information previously shared with a website, rather than only cookies.

Taken from you

  • Ad retargeting explicitly may use identifiers beyond cookies, such as IP address or information shared with a website
Evidence · 3 of 3 quotes matched in source
Note that even if cookies are removed or disabled in your browser, Google may use cookie-based information or other advertising technologies to personalize ads unless you change your ads settings to turn off personalized ads.+ inserted · ✓ matched in source
For this to work, Google uses cookies or other identifiers (like your IP address or information you previously shared with the website) that are already in your browser or places a cookie in your browser when you visit the golfing site (assuming your browser lets this happen).+ inserted · ✓ matched in source
For this to work, Google either reads a cookie that’s already in your browser or places a cookie in your browser when you visit the golfing site (assuming your browser lets this happen).− struck · ✓ matched in source
Archived version ↗ · 358 words changed
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