Incident #3528E4 · 27 JUL 2026notable
Shein EU privacy notice adds transfer, automated-decision and legal-basis detail, and shortens deletion timing
The EU privacy notice was restructured and expanded. It now states that international data transfers are an essential part of ordering, says automated systems may restrict returns or suspend accounts, and adds legitimate-interest justifications and a 5-day account-deletion timeline. Kids' Profile and consent-withdrawal wording were also revised.
Taken from you
- Orders now require acknowledging that personal data transfers outside the EEA (including China and other countries) are inherent to purchasing
- Automated systems may restrict returns or suspend accounts based on return history
- Behavioural activity (browsing, wish lists) now explicitly feeds the recommender system profiling
- Old statement that EU data is mostly stored and processed within the EU was removed
Won back
- Stated 5-day deletion after account closure, with exceptions
- Explicit right to withdraw consent at any time, and explicit consent for maternity-related data
- Account suspension and return restrictions are now specifically named as automated decisions you can contest with human review.
- Listed destination countries for transfers and SCC/adequacy safeguards, with copy available on request
- You can now opt out of the recommender system.
- Option to complain to the supervisory authority in your own EU country
Evidence · 4 of 4 quotes matched in source
These transfers are an inherent and essential part of the international purchasing process, and by placing an order with us or with another seller via the Site, you acknowledge that such transfers are required+ inserted · ✓ matched in source
SHEIN may use automated decision-making to suspend or restrict your account where our systems detect unusual activity or a high rate of product returns.+ inserted · ✓ matched in source
Deletion will occur within 5 days except where data is required to process any unfulfilled orders+ inserted · ✓ matched in source
Archived version ↗ · 5,342 words changed