Incident #B80523 · 30 JUL 2026minor
AliExpress Australia policy adds disclosure of profiling for personalised products and ads
The new version adds a section describing automated processing and profiling of browsing, purchase, search and location data to personalise products and ads, based on legitimate interests. It adds opt-out controls, a statement that minors are not profiled, and new data protection representatives for Korea and Türkiye. The data subject rights link and DPO contact were moved rather than removed.
Taken from you
- Profiling for personalisation is now expressly stated as based on legitimate interests, subject to a right to object
Won back
- Clear explanation of profiling and its effects on what you see
- Opt-out now also covers personalised recommendations, via Settings > Privacy setting, not only ads via cookie preferences
- Stated no behavioural profiling or targeted ads for identified minors
- Stated no special categories of data used in automated decisions
- Link to a Transparency Center on recommendation logic
- Listed data protection representatives in Korea and Türkiye
Evidence · 4 of 4 quotes matched in source
We analyze personal data such as your browsing and purchase history, search queries, product interactions, delivery location and inferred preferences to build a profile of your interests+ inserted · ✓ matched in source
This processing is based on our legitimate interests in providing relevant and personalized experiences, subject to your right to object at any time.+ inserted · ✓ matched in source
You can adjust your preferences or opt out of personalized recommendations and/or advertising via "Settings" > "Privacy setting".+ inserted · ✓ matched in source
For users identified as minors, we do not conduct behavioral profiling or serve targeted advertising.+ inserted · ✓ matched in source
Archived version ↗ · 395 words changed