Incident #105FCB · 30 JUL 2026minor
AliExpress EU policy adds explicit disclosure of profiling for personalized products and ads
The new version adds a section explaining that AliExpress profiles users using browsing, purchase, search and location data to personalize products and advertising, based on legitimate interests. It also adds opt-out controls, a statement that minors are not profiled, and data protection representatives for Korea and Türkiye. The DPO contact and rights link were moved and reworded.
Taken from you
- The new section states that personalization profiling is based on legitimate interests, subject to your right to object.
Won back
- Clear explanation of the data and logic used for automated profiling
- Stated opt-out of personalized recommendations and advertising in Privacy settings
- Commitment not to profile minors or use special-category data for automated decisions
- Link to a Transparency Center on recommendation and ad systems
- Named data protection representatives in Korea and Türkiye
Evidence · 4 of 4 quotes matched in source
We analyze personal data such as your browsing and purchase history, search queries, product interactions, delivery location and inferred preferences to build a profile of your interests+ inserted · ✓ matched in source
This processing is based on our legitimate interests in providing relevant and personalized experiences, subject to your right to object at any time.+ inserted · ✓ matched in source
You can adjust your preferences or opt out of personalized recommendations and/or advertising via "Settings" > "Privacy setting".+ inserted · ✓ matched in source
For users identified as minors, we do not conduct behavioral profiling or serve targeted advertising.+ inserted · ✓ matched in source
Archived version ↗ · 395 words changed