Incident #2CE02C · 30 JUL 2026minor
AliExpress UK policy adds explicit disclosure of profiling for personalised products and ads
The new version adds a section explaining that AliExpress profiles users using browsing, purchase, search and location data to personalise products and ads, based on legitimate interests. It describes opt-out via privacy settings, human review rights, and no profiling of minors or use of special-category data. It also adds data protection representatives in Korea and Türkiye and moves the DPO and rights contact wording.
Taken from you
- Personalisation and ad profiling is stated as based on legitimate interests, so no consent is required, though you can object
Won back
- Clearer explanation of the profiling logic and data used
- Stated opt-out for personalised recommendations and ads in Privacy settings
- Stated right to human review of solely automated decisions
- Stated no behavioural profiling or targeted ads for identified minors
- New data protection representatives listed for Korea and Türkiye
Evidence · 4 of 4 quotes matched in source
This processing is based on our legitimate interests in providing relevant and personalized experiences, subject to your right to object at any time.+ inserted · ✓ matched in source
We analyze personal data such as your browsing and purchase history, search queries, product interactions, delivery location and inferred preferences to build a profile of your interests+ inserted · ✓ matched in source
For users identified as minors, we do not conduct behavioral profiling or serve targeted advertising.+ inserted · ✓ matched in source
You can adjust your preferences or opt out of personalized recommendations and/or advertising via "Settings" > "Privacy setting".+ inserted · ✓ matched in source
Archived version ↗ · 395 words changed