Incident #8C5C8C · 30 JUL 2026minor
AliExpress US privacy policy adds disclosure of profiling for personalized products and ads
The new version adds a section explaining that AliExpress profiles users' browsing, purchase and search data to personalize products and ads, based on legitimate interests. It says no legally significant automated decisions are made, minors are not profiled, and users can opt out in settings. It also adds Korea and Türkiye data protection representatives and moves the data rights and DPO contact lines.
Won back
- Adds an opt-out of personalized recommendations, not only ads, through Settings > Privacy setting.
- Statement that minors are not behaviorally profiled or served targeted ads
- Statement that special categories of data are not used for automated decision-making
- Link to a Transparency Center explaining recommendation and ad logic
- Named data protection representatives for Korea and Türkiye
Evidence · 4 of 4 quotes matched in source
We analyze personal data such as your browsing and purchase history, search queries, product interactions, delivery location and inferred preferences to build a profile of your interests and automatically determine which products, content and ads to show you.+ inserted · ✓ matched in source
This processing is based on our legitimate interests in providing relevant and personalized experiences, subject to your right to object at any time.+ inserted · ✓ matched in source
You can adjust your preferences or opt out of personalized recommendations and/or advertising via "Settings" > "Privacy setting".+ inserted · ✓ matched in source
For users identified as minors, we do not conduct behavioral profiling or serve targeted advertising.+ inserted · ✓ matched in source
Archived version ↗ · 395 words changed