Incident #19AE71 · 09 NOV 2026notable
WhatsApp policy: Accounts Centre becomes Meta Account; business chats may share limited data for ads
Accounts Centre is being renamed Meta Account, with WhatsApp added only optionally. The policy now says that when you chat with businesses using Meta's business tools and/or add WhatsApp to Accounts Centre, Meta may receive limited information to reduce spam, help businesses send more relevant messages and improve Meta ads. The business-messaging feature is now described as optional only if WhatsApp is not added to Accounts Centre.
Taken from you
- Meta may receive limited information from business chats or Accounts Centre linking, used to improve Meta ads and make business messages more relevant
Won back
- Statement that WhatsApp is not in a Meta Account unless you added it or choose to
- Statement that optional features are explained clearly in the app
Evidence · 3 of 3 quotes matched in source
When you choose to chat with businesses that are using Meta's business tools and/or add WhatsApp to Accounts Centre, Meta may receive limited information to reduce spam, help businesses send you more relevant messages and improve Meta ads.+ inserted · ✓ matched in source
Accounts Centre will become your Meta Account.+ inserted · ✓ matched in source
WhatsApp can be added optionally and will not be in a Meta Account unless you've previously added it to your Accounts Centre or choose to add it to your Meta Account when it's available to you.+ inserted · ✓ matched in source
Archived version ↗ · 203 words changed