Incident #2DB26E · 03 NOV 2026notable
WhatsApp Business App policy adds ads, collecting business and ad interaction data and using it for ads
The WhatsApp Business App privacy policy now says it collects information about users' interactions with businesses and advertisers, including ad views, taps and purchases. If ads are shown in the Business App, this data plus business account and usage/log data from both main app and business functions is used for the same purposes as in the Status and Channels policy. The scope also now covers main app functionality where it differs on the Business App, and mentions creating ads and messaging campaigns.
Taken from you
- More data collected: interactions with businesses, message/call volume and frequency, blocking/muting, browsing and purchase info
- Ad interaction data (views, taps, orders, purchases) collected if ads are shown
- Usage and log data from main app and business functions can be used for ads in the Business App
Evidence · 4 of 4 quotes matched in source
In the Business App, we collect information about your interactions with businesses (including advertisers), including interactions with a business profile, the volume and frequency of your messages and calls+ inserted · ✓ matched in source
If we show you ads, we also collect information about your ad interactions, like whether you view or tap an ad, or place an order or make a purchase on WhatsApp.+ inserted · ✓ matched in source
Business Interaction Information; and Usage and Log Information from both Main App Functionality and Business Functions in addition to the information described in the WhatsApp Status and Channels Supplemental Privacy Policy+ inserted · ✓ matched in source
We use this information for the same purposes described in the Status and Channels Privacy Policy.+ inserted · ✓ matched in source
Archived version ↗ · 374 words changed