Incident #7B260C · 03 NOV 2026notable
WhatsApp Business App policy adds ads and business-interaction data collection
The WhatsApp Business App policy now covers ads and messaging campaigns. It adds collection of 'Business Interaction Information', such as how you interact with businesses and ads, and says that data, plus usage and log data from both the main app and business functions, is used when showing ads in the Business App.
Taken from you
- More data collected: interactions with businesses and advertisers, including message and call volume, blocking or muting, and catalog or website browsing and purchase information
- If ads are shown, ad interactions (views, taps, orders, purchases on WhatsApp) are collected
- Usage and log data from both the main app and business functions can be used for ads in the Business App
Evidence · 4 of 4 quotes matched in source
In the Business App, we collect information about your interactions with businesses (including advertisers), including interactions with a business profile, the volume and frequency of your messages and calls+ inserted · ✓ matched in source
If we show you ads, we also collect information about your ad interactions, like whether you view or tap an ad, or place an order or make a purchase on WhatsApp.+ inserted · ✓ matched in source
Business Interaction Information; and Usage and Log Information from both Main App Functionality and Business Functions in addition to the information described in the WhatsApp Status and Channels Supplemental Privacy Policy+ inserted · ✓ matched in source
Business Functions include things like catalog, greeting, away messages, and creating ads and messaging campaigns.+ inserted · ✓ matched in source
Archived version ↗ · 374 words changed