Incident #2F1593 · 03 NOV 2026notable
WhatsApp Business App policy adds ads and collection of business interaction data
The WhatsApp Business App policy now covers showing ads to users and creating ads and messaging campaigns. It adds collection of 'Business Interaction Information', such as messaging volume, blocking or muting a business, and catalog, website and purchase activity. If ads are shown, WhatsApp uses this data, plus usage and log data from both the main and business functions, for the same purposes as in the Status and Channels policy.
Taken from you
- Interactions with businesses (message and call volume, blocking, muting, archiving, browsing and purchases) are now collected
- Ad interactions (views, taps, orders, purchases) are collected if ads are shown
- Business account, interaction and usage/log data from both main and business functions can be used for ads in the Business App
Evidence · 4 of 4 quotes matched in source
In the Business App, we collect information about your interactions with businesses (including advertisers), including interactions with a business profile, the volume and frequency of your messages and calls+ inserted · ✓ matched in source
If we show you ads, we also collect information about your ad interactions, like whether you view or tap an ad, or place an order or make a purchase on WhatsApp.+ inserted · ✓ matched in source
Business Interaction Information; and Usage and Log Information from both Main App Functionality and Business Functions in addition to the information described in the+ inserted · ✓ matched in source
Business Functions include things like catalog, greeting, away messages, and creating ads and messaging campaigns.+ inserted · ✓ matched in source
Archived version ↗ · 374 words changed