Incident #B6D0C7 · 03 NOV 2026notable
WhatsApp Business App policy adds ads and collection of business interaction data
The WhatsApp Business App privacy policy now lists creating ads and messaging campaigns as Business Functions. It adds collection of 'Business Interaction Information' about how you interact with businesses, including blocking or muting, archiving, and catalog or website browsing and purchases. If ads are shown, it also collects ad interactions. In that case it uses business account, business interaction, and usage and log data from both the main app and business functions for the same purposes as the Status and Channels policy.
Taken from you
- More data collected: interactions with businesses, including message and call volume and frequency, blocking/muting, and catalog or website browsing and purchases
- Ad interaction data (views, taps, orders, purchases) is collected if you are shown ads
- If ads are shown in the Business App, usage and log data from both the main app and business functions is used, along with business account and interaction data, for the purposes described in the Status and Channels policy
Evidence · 4 of 4 quotes matched in source
In the Business App, we collect information about your interactions with businesses (including advertisers), including interactions with a business profile, the volume and frequency of your messages and calls+ inserted · ✓ matched in source
If we show you ads, we also collect information about your ad interactions, like whether you view or tap an ad, or place an order or make a purchase on WhatsApp.+ inserted · ✓ matched in source
Business Interaction Information; and Usage and Log Information from both Main App Functionality and Business Functions in addition to the information described in the WhatsApp Status and Channels Supplemental Privacy Policy+ inserted · ✓ matched in source
Business Functions include things like catalog, greeting, away messages, and creating ads and messaging campaigns.+ inserted · ✓ matched in source
Archived version ↗ · 374 words changed