Incident #DB857D · 10 JUL 2026notable
WhatsApp policy renames Accounts Centre and says Meta gets limited business-chat data for ads
Accounts Centre is being renamed Meta Account, with WhatsApp remaining optional to add. The old statement that adding WhatsApp to Accounts Centre does not affect whether Meta uses business-chat information is removed. New text says that when you chat with businesses using Meta's tools and/or add WhatsApp to Accounts Centre, Meta may receive limited information to reduce spam, help businesses send more relevant messages and improve Meta ads.
Taken from you
- Removed assurance that linking accounts does not affect Meta's use of business-chat information
- Meta may receive limited information from business chats to improve Meta ads and business messaging relevance
Won back
- Clarification that existing Accounts Centre members will be carried into Meta Account, and others can choose to add WhatsApp when it becomes available.
Evidence · 4 of 4 quotes matched in source
When you choose to chat with businesses that are using Meta's business tools and/or add WhatsApp to Accounts Centre, Meta may receive limited information to reduce spam, help businesses send you more relevant messages and improve Meta ads.+ inserted · ✓ matched in source
Accounts Centre will become your Meta Account.+ inserted · ✓ matched in source
WhatsApp can be added optionally and will not be in a Meta Account unless you've previously added it to your Accounts Centre or choose to add it to your Meta Account when it's available to you.+ inserted · ✓ matched in source
Archived version ↗ · 289 words changed